People are you getting ready? Some of you may be thinking it is too soon to think about the 22nd Annual Wine Country Harvest Faire & Business Showcase 2011 happening Wednesday, October 5, 2011 4:00pm – 8:00pm at the Wells Fargo Center for the Arts, 50 Mark West Springs Road
Santa Rosa, CA 95403
In my mind tradeshows can be easier and fun by planning ahead. When you plan ahead you are planning to be successful and have fun. Suggestion: If cash flow is a challenge at this time, don’t let that stop you. Check with the Chamber about setting up a payment plan.
Santa Rosa, CA 95403
A little bit of information, over 110 million people attend more than 4,000 trade shows in the United States and Canada every year. Why do people go? They are usually there to make contacts, find out information, see what is available and make purchases. Trade Show participation also influences the way people make buying decisions. Local Trade Shows are extremely important because of the Go Local movement that is happening across the country. People want to get to know the people who are local and can provide information and products to them.
To begin with, having a tool box is essential. A tool box can be anything from a fancy tool box to a simple bag that has all the stuff in it you may need. First make a list of everything needed, such as decorations, name tags, promotional items, printed brochures etc. . Suggestion: Get yourself a bright colored tool box or bag that has room for all the goodies you will be putting into it. Have some fun, stick on a Happy Face or find some stickers that have some fun sayings or make a sticker or two and put it on the tool box.
Here is a simple check list to help you get started. These are just suggested things you might need.
Tool Box Check List:
o Scotch Tape
o Scissors
o Band-Aids
o Aspirin/Pain relievers
o Pens
o Pencils
o Note pads
o High Lighter
o Stapler
o Bowl to collect business cards
o Staple Remover
o Key staff business cards
o Paper Clips
o Rubber Bands
o Hooks for Banners
o Sewing kit
o Screwdrivers
o Shipping instructions
o Extra extension cord
o Facial Tissues
o Glass Cleaner
o Cloth or paper towels
o String
Remember the most important thing to put in your toolbox is a positive attitude. Affirm to yourself that you are going to have a great time, have an opportunity to share your business with other business owners and generate lots of leads for yourself. Our next article will be about presentations and follow up.
If you have not signed up you still have time. Remember participating gives you additional opportunities to present yourself and your business to our community. Need a payment plan, we are happy to help. Give the chamber a call at (707) 578-7975 and they will be happy to provide a plan to support you in attending,
Please feel free to make a comment or ask a question. When this happens we will credit you and your business for the comment or question.
Respectfully submitted by: Elaine B. Holtz - Norton & Holtz Business Solutions
If you have any ideas for a topic please email Elaine at - elaineholtz@sbcglobal.net
If you have not signed up you still have time. Remember participating gives you additional opportunities to present yourself and your business to our community. Need a payment plan, we are happy to help. Give the chamber a call at (707) 578-7975 and they will be happy to provide a plan to support you in attending,
Please feel free to make a comment or ask a question. When this happens we will credit you and your business for the comment or question.
Respectfully submitted by: Elaine B. Holtz - Norton & Holtz Business Solutions
If you have any ideas for a topic please email Elaine at - elaineholtz@sbcglobal.net
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