Friday, May 27, 2011

Trade Show Tips

People, get ready he Mark West Springs Chamber of Commerce 20th Annual Wine Country Harvest Faire and Business Showcase will be happening on Wednesday, October 5, 2011 at the Wells Fargo Center for the Arts.

Often times when business owners hear the word Business Showcase there could be some resistance or hesitation. I believe it is important to plan to participate.

Why is this event important? Here are several reasons to consider:
1. They are a great place to Personally introduce yourself and the products and services you are offering.
2. Face to face contact is extremely important – remember one of the golden rules of selling, people tend to purchase products from individuals and companies they know.
3. It is a great place to network and make friends.
4. An opportunity to get business cards and leads.
5. These types of events are a place to meet and talk with potential clients.
6. From a supplier standpoint you get to meet fellow suppliers and your customers.
7. An opportunity to market new ideas.
8. The participants who attend or exhibit are interested in learning and sharing about the businesses that are there.
9. It’s FUN and remember; all expenses are considered a business expense and are tax deductible.
10. It’s great advertising and less expensive than a talking advertisement.

With today’s economic challenges it is important to let people know that you exist and are there to say hello and answer any questions they might have. A business showcase is a social event and it brings people from the community together. Those who are participating are letting the attendees know that you are part of the community and are looking for business and referrals.

Lots to think about and to help you prepare for the showcase our next article will be about what to put in Your Toolbox for Success. Who could ask for anything more?

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