Knowing Your Customer

Business Tips:

In business one of the most important things to understand is your customer and what motivates them to do business with you.  After all is said and done where do your revenues actually come from?  Right, from your customer/client base.

I believe it is important from time to time to explore what it is like to be a customer and why your work with or purchase products from someone.  Your own personal experience can give you insight into how to motivate and treat your customer base.  Try this simple exercise.

Exercise:  I Am a Customer

Personal experiences and observations can help you understand techniques to adopt when dealing with people and to understand what works and what doesn’t when working with clients and/or customers.

Write in your own words, a personal response in each of the following sections:

Positive Experience when purchasing a product or talking with a salesperson:

1.

2.

Negative Experiences when purchasing a product or talking with a salesperson:

1.

2.

What caused you to buy a product or to shop at a particular store?

1.

2.

Write a sentence or two about what you learned doing this exercise and how you will integrate this knowledge when you are working with your next customer.

Let me know if this is helpful to you.  Email me at elaineholtz@sbcglobal.net